Top 10 Communication Tools Your Business Must Have

A successful business is built upon many fundamentals that induce a healthy organisational culture. These can be considered the pillars to run a business smoothly and successfully. One such aspect is communication.

Every business, irrespective of its size, is required to communicate with its various stakeholders. An organisation's communication objectives help employees and customers form strong relations amongst them.

Continuous and consistent business communication helps in increasing morale and motivating employees. Additionally, it also helps boost brand loyalty and image amongst customers.

The latter eventually forms a positive business ecosystem that ensures the smooth functioning of a business. Today, businesses are striving to come up with the best communication strategies that will increase their productivity, efficiency, and connectivity, both internally and externally.

Communication Tools To Consider

Phone-Based Communication Systems

Businesses all around the world have implemented phone-based communication systems in their organisation as a part of their communication strategy. These systems have changed the way employees communicate within themselves and with the customers. It helps employees and customers connect with anyone and any department of an organisation with ease.

This ensures that tasks like handling customer care and transferring important calls within an organisation are done easily. Phone-based systems have increased the organisation's productivity and efficiency and have given them multiple external benefits like a positive brand image.

Email Marketing

The world of digital marketing is on the rise, with various businesses going online to increase their customer base, reach, and overall presence. An important communication tool within this field is email marketing.

Email marketing helps you keep in touch with your customers and updates them with the latest information on your products and services.

Companies that have used email marketing as a communication method have reported an increase in sales and productivity, both of which are key to a profitable business.

Company Website

A website helps create strong first impressions. When a potential customer first looks for information about a business, they usually go to the business's website. It's the customer's one-stop-shop to know what your business has to offer, generic information like business hours and contact details, etc.

A website is an effective way to get customer feedback and offers a constant point of contact that helps your business keep in touch with its customer regularly. It also gives space to work on any positive and negative feedback that customers might have.

Customer Relationship Management Software (CRM)

A publicly available business email is bound to get millions of emails regularly. Some of these might be from customers asking for help with an issue, some might be spam, some might be for business inquiries, and so on.

It can get really difficult to sort out all these emails and reply satisfactorily. This is where CRM software comes into play. It helps a business sort out all these emails and data in an organised manner, allows employees to keep track of various interactions with customers and solve queries quickly.

The implementation of CRM increases the efficiency of the organisation and enriches the customer service experience as well.

Issue Tracking Software

Customers might experience various issues or have certain queries regarding the product or service that your business deals with, and they use multiple communication channels to do so.

An issue tracking software or simply a troubleshooting portal is deployed by a company to enable customers to get their issues and questions solved by employees. Customers can enter whatever their concerns are, and it will get redirected to the best-suited employee to assist them. It also helps businesses gain feedback from customers.

Blogs and Infographics

Blogs and infographics are a great way to communicate with your customers. They keep your customers engaged by offering insightful information about things that are related to the products and services your business offers.

The information you steadily provide on your blog makes you a reliable and trustworthy brand. It also increases the customer's chance of buying your products or services as well.

Something as simple as an article about hosted phone systems or an infographic simply explaining the working of a cloud system can be very useful and appealing to your customers.

Social Intranet System

The implementation of a social intranet system is prevalent amongst large businesses. It simplifies large scale communication requirements and enables optimised communication within the organisation. It comes in the form of a site where all updates, notifications, organisational information is available.

Every employee can access and pass on information and data easily to anyone in the department. It eases the overall collaboration that always works in favour of the business.

Project Management System

When the employees of an organisation work together in teams or different departments for a particular project, they need to have an effective means of communication to ensure that the project gets executed correctly.

A Project Management System is a software that keeps track of assigned tasks as well as the secure delegation of tasks. It also keeps track of important dates, deadlines, and information associated with the project.

Collaboration Tools

Just like a project management system, employees need collaboration tools that help them complete tasks as a team. Such tools include group messaging applications, file-sharing software, etc.

This helps employees communicate effectively without continually sending each other personal emails and texts. It eliminates any scope of miscommunication and misinformation as well.

Discussion Communities

Many businesses have discussion communities that are accessible to employees and customers. People can share new ideas, feedback, and questions on this portal and even get involved in discussions. This enables the whole community to get associated with your business to come together under one forum and play an active role in making your business successful.

Summing Up

The communication tools mentioned here can be used to strengthen business strategies. They yield excellent results effective almost immediately.

Luckily enough for you, Acefone could be your one-stop solution if you have a contact centre business and want to dive into cloud (hosted) telephony for a more fool-proof future. Know more about how these features could help you.